The Swedish brand Indiska is famous for its free spirit, Bohemian Chique fashion and love for India. Our mission was to get people excited about the collaborative collection between Jade Jagger and Indiska. We believed that the launch of a new collection doesn’t start on the runway, it starts where people can be part of it.
We created a campaign site for Indiska that allowed visitors to look at the clothes and try them on before they hit the stores. To make the experience as real as possible we moved the dressing room into people’s homes. Using the technique of augmented reality we created the first virtual dressing room for a Swedish brand. To add that extra bit of magic of a fashion show, we let the visitors not only try the clothes, but also get models to catwalk just for them.
The online campaign resulted in a changed buying behavior. People knew exactly what they wanted to buy. Never had Indiska had so few repurchases, and so many excited customers looking forward to the next collection.